Consultant for formulating data-based marketing strategies, consumer behavior, analyzing trends and future scenarios, formulating a personal branding strategy for managers, writing legal opinions in the fields of marketing, branding, personal branding, consumer deception and more.
Each company has its own unique challange to crack. Tali Investigates the complexity of the company’s field, the trends emerging in it, the competition, the capabilities of the company and its special characteristics, the behavior of consumers and other environmental influences. On the basis of in-depth analysis, Tali accompanies the comapany’s managers to formulate an effective strategy and accompanies the various stages of implementation of the strategy.
In an environment more competitive than ever, strategy development and readiness for the future are crucial in determining an organization’s future accomplishments. Identifying trends and mapping future opportunities will enable the organization to arrive ready for the next change, to be able to respond in a timely and effective manner to the changes while achieving the goals of the organization and improving profitability over time.
Future-Think is a strategic business and organizational model that aims to prepare the organization for the future, according to a unique model based on data and based on analysis of trends and future scenarios. The model integrates advanced Generation-Z data analysis with structured analysis of organizational future scenarios, incorporating a number of methods that have been shown to be effective in predicting future business trends.
Using this model, the expected changes can be defined in a well-established way that will form the basis for formulating an effective strategy for dealing with the required changes:
Dr. Liad Barkat is the Head of the Master’s Program Organizational Development at the Peres Academic Center, researching the changing world of employment. She has extensive experience in organizational consulting and human resource management for leading companies, with an emphasis on changes in the world of employment and their implications for the organization.
Dr. Yaron Sela is the owner of the P-value Research & Statistics research institute that provides research planning services, advanced statistical solutions and data analysis to leading organizations. Yaron is a clinical psychologist specializing in adolescents and young adults. He holds a doctorate in psychology from Tel Aviv University, and in business administration from the Hebrew University. He is currently a research fellow at the IDC in Herzliya, researching behavior patterns and personality traits in the digital space.
Advises organizations and managers on how to develop and strengthen the personal brand, based on a structured and effective process for creating the required presence and achieving the goals and objectives of the company and the directors.
The activity for building the personal brand strategy, or in the preferred name – the personal differentiation strategy – is carried out through lectures / workshops / personal meetings, according to needs and goals.
Advises companies that focus on young consumers to formulate strategies based on understanding the decision-making processes of young consumers.
Engaged in writing legal opinions in the various fields of marketing: branding, brand assets, marketing moves, consumer deception, personal branding and personal reputation, consumer behavior, communication and marketing to young people and more.
July 20, Kan 11
June 20, Peres Academic Center
Friday at 5 – Kan 11