Dr. Te’eni-Harari is the head of the MBA program in the school of management in ‘Peres Academic Center’, and a lead lecturer in the business management school of the InterDisciplinary Center in Herzliya (IDC).
Outstanding lecturer in academic courses such as marketing management, consumer behavior, personal branding in the new world of employment, young consumer behavior, and marketing communication.
Lectures and conducts workshops in the fields of marketing, young consumer behavior, personal branding and more. Believes more than anything in combining academia in practice and practice in academia.
Engaged in research in a field that combines different disciplines and therefore makes a unique contribution to a better understanding of information processing in young people and the effects of these processes on young them.
The conclusions of her studies constantly contribute to the academic, ethical, and regulatory levels, while proposing significant changes and improvements to properly protect young people in the new media environment.
The studies have been published in leading journals and have been recognized by the National Science Foundation (ISF), the Knesset of Israel, the Committee on childs’ Rights other authourities.
Lectures in the various fields of strategy and marketing, while adapting the lecture to current and future marketing challenges. In these courses, an emphasis is placed on the tools available to managers, both at the strategic and tactical level, many moves from the business world are presented, and significant emphasis is placed on how to implement the practices.
Development of a unique academic course, lectures and workshops on brand development for managers. The content is based on a structured process for building and strengthening the personal brand.
Personal branding plays a key role in the new world of employment. The purpose of the unique academic course, lectures and workshops is to present the key dilemmas in personal brand management, to present a structured process for building and strengthening the personal brand and to impart the required “toolbox” in practice.
Eyal, K., Te’eni-Harari, T. & Katz, K. (2021). A Content Analysis of Teen-Favored Celebrities' Posts on Social Networking Sites: Implications for Parasocial Relationships and Fame-Valuation, Cyberpsychology, (accepted).
Te’eni-Harari, T., Eyal, K., & Aharoni, M. (2020). It’s Complicated: Plot and Formal Feature Complexity in Early Childhood Television Content. Mass Communication and Society, (accepted).
Teeni-Harari, T. & Yadin, S. (2019). Regulatory literacy: Rethinking television rating in the new media age, University of Missouri-Kansas City Law Review, 88, 1, 101-114
Kela Madar, N. Teeni-Harari, T. Icekson, T. & Sela, Y. (2019). Optimism and Entrepreneurial Intentions among Students: The Mediating Role of Emotional Intelligence, Paper accepted for publication in Journal of Entrepreneurship Education, 22, 4, 1-19.
Te'eni-Harari, T., & Eyal, K. (2019). The role of food advertising in adolescents' nutritional health socialization, Health Communication, 5, 1-12
Teeni-Harari, T. & Yadin, R. (forthcoming 2019). Regulatory Literacy: Rethinking Television Rating in the New Media Age, 88 UMKC Law Review.
Toder-Alon, A., Teeni-Harari, T. & Rosenstreich, E. (2019). Give or Take? Consumers’ Ambivalent Perspectives on the Relationship between a Firm’s Corporate Social Responsibility Engagement and its Responsible Tax Payments, Corporate Social Responsibility and Environmental Management.
Toder-Alon, A., Te’eni-Harari, T., Giloz, E., & Rosenstreich, E. (2018). License to Kill: Examining Licensing Effect in the Context of Corporate Social Responsibility and Tax Reporting from the Consumers’ Perspective. In Corporate Responsibility and Digital Communities (pp. 229-246). Palgrave Macmillan, Cham.
Te’eni-Harari, T., & Eyal, K. (2017). The psychology of social networking: The challenges of social networking for fame-valuing teens’ body image. Philosophia, 45.3, 947–956.
Eyal, K., & Te’eni-Harari, T. (2016). High on attractiveness, low on nutrition: An over-time comparison of advertising food products on Israeli television. Health communication, 31.8, 988-997.
Te'eni-Harari, T. (2016). Financial literacy among children: the role of involvement in saving money. Young Consumers, 17.2, 197-208.
Te’eni-Harari, T., & Eyal, K. (2015). Liking them thin: Adolescents’ favorite television characters and body image. Journal of Health Communication, 20 (5), 607-615.
Te’eni-Harari, T. (2013). Clarifying the relationship between involvement variables and advertising effectiveness among young people. Journal of Consumer Policy, 37.2, 183-203.
Eyal, K., & Te’eni-Harari, T. (2013). Explaining the relationship between media exposure and early adolescents’ body image perceptions: The role of favorite characters. Journal of Media Psychology: Theories, Methods, and Applications, 25(3), 129-141.
Te'eni-Harari, T. & Hornik, J. (2010). Factors influencing product involvement among young consumers. Journal of Consumer Marketing, 27.6, 499–506.
Te'eni-Harari, T., Lampert, S. & Lehman-Wilzig, S. (2009). The importance of product involvement for predicting advertising effectiveness among young people. International Journal of Advertising, 28 (2), 203–229.
Te'eni-Harari, T. (2008) Sales promotion, premiums and young people in the 21st century. Journal of Promotion Management, 14 (1/2), 17–30.
Te'eni-Harari, T., Lampert, S. & Lehman-Wilzig, S. (2007). Information processing of advertising among children: The elaboration likelihood model as applied to youth. Journal of Advertising Research, 47 (3), 326–340.
Aharoni, M., Eyal, K., & Te'eni-Harari, T. (2020). Princesses and fighters on a journey toward a (partial) challenging of gender stereotypes on television programs to children in Israel [Hebrew]. Migdar [Gender]: An Academic Interdisciplinary Journal of Gender & Feminism, 7.
Te’eni-Harari, T & Yadin, S. (2014). The regulation-education web: Television ratings system in the new media environment, Media frames: Israeli journal of communication, 13, 20-38.
Te'eni-Harari, T. & Shwartz-Altshuler, T. (2012). Regulatory tools for dealing with product placement in commercial broadcasts: What is missing from the current arrangement and what should be added as a complementary model? Media frames: Israeli journal of communication, 8, 27–58.
Teeni-Harari, T. & Yadin, S. (2019). Regulatory literacy: Rethinking television rating in the new media age, The Israeli law and society association, Bar Ilan University, 29.12.2019.
Eyal, K., Te'eni-Harari, T. & Aharoni, M. (2019). The World Belongs to the Young: Representation of Socialization Agents in Early Childhood Television Content, paper accepted for the 69th Annual International Communication Association (ICA) Conference, Communication Beyond Boundaries, Washington DC, 24-28 May 2019.
Te'eni-Harari, T. & Yadin, S. (March, 2018). Regulatory Literacy: Rethinking TV Rating in the New Media Age. [Hebrew] Paper that will be presented at the annual conference of the Israeli Communication Association, Rishon Letzion, Israel, 03.2018
Te’eni-Harari, T., & Eyal, K. (May, 2017). Adolescents' reactions to food products and body images in advertisements. Paper presented the annual conference of the International Communication Association, San Diego, CA, 05.2017
Te'eni-Harari, T., & Eyal, K. (April 2017). Fattening food products and perfect bodies: A qualitative examination of adolescents' reactions to food advertisements. [Hebrew] Paper presented at the annual conference of the Israeli Communication Association, Hof Ashkelon, Israel, 04.2017
Alon-Toder, A., Te’eni-Harari, T., Giloz-Ran E. & Rosenstreich, E. "License to Kill: Examining Licensing Effect in the Context of CSR and Tax" Paper presented at the 5th international conference on social responsibility, ethics and sustainable business "Reporting from the Consumers‘ Perspective, Milano, Italy, 10.2016
Eyal, K., & Te'eni-Harari, T. "He eats healthy and he's a little bit fat": Children's reactions to contradictory messages about food and body on television” [Hebrew]. Paper presented at the annual conference of the Israeli Communication Association, Raanana, Israel, 04.2015.
Te'eni-Harari, T. The importance of the involvement in saving money in predicting financial measures among children [Hebrew]. Paper presented at the annual conference of the Israeli Communication Association, Netanya, Israel, 04.2014.
Te'eni-Harari, T. & Yadin S. Rating media content in the new media environment, Israeli Communication Association, Annual Conference, Bar-Ilan University, 03.2013.
Eyal, K. & Te'eni-Harari, T., Paper: Liking them thin: Adolescents’ favorite television characters and body image, Israeli Communication Association, Annual Conference, Bar-Ilan University, 03.2013
Te'eni-Harari, T. & Yadin S. Rating media content in the new media environment, Family, Education and Media in a Diverse Society Conference, 01.2013